Juan Pablo Garcia (Judge)

Juan Pablo is a Category Manager at Georgia-Pacific, where he leads strategic growth initiatives across multiple product categories within the U.S. supermarket channel. He brings a strong background in brand management, eCommerce, and category strategy, with a proven ability to drive innovation and deliver commercial success in the consumer goods industry. He holds an MBA from the University of Wisconsin–Madison and has gained valuable international experience working across both the U.S. and Latin America.

Juan Pablo is passionate about building impactful brands, unlocking new market opportunities, and turning consumer insights into actionable strategies. His professional focus lies in category growth, product innovation, and market expansion.